Apex Tool Group has over 30 brands with over 40,000 tools

Eduardo Senf
SVP and President, LAC
Eduardo joined ATG in August 2019, and brings over 25 years of general management experience with leading global companies including Baker Hughes, Pepsico, M&M Mars and Newell Brands.
He spent nine years leading P&Ls globally and in LATAM for Newell Brands, and seven years in President and VP roles for M&M Mars in South America.
Eduardo is a dual citizen of Brazil and the U.S., and holds a postgraduate degree in finance from Universidad Iberoamericana in Mexico as well as auto mechanical and production engineering degrees from FEI Brazil.