Rich Mathews
SVP, Chief Marketing Officer

Rich Mathews is Chief Marketing Officer, Apex Tool Group. 

Before joining ATG, Rich was the Chief Marketing Officer and eCommerce Division Leader for Newell Brands, where he was responsible for brand and innovation development across the corporation and led centers of excellence in insights, earned media, design, packaging and marketing operations. He was simultaneously the operating leader for the $1B integrated eCommerce division.

He spent 18 years at Newell Brands in various global marketing and new business roles leading various consumer and commercial semi-durable brands. He also was responsible for marketing skills development and training across the corporation for eight years.

Rich has over 20 years of experience in the tools industry with Newell, Stanley Works, Amazon and Black & Decker/DeWalt. At Black & Decker/DeWalt, he managed DeWalt's cordless technology portfolio. At Stanley Works, Rich led the BOSTITCH rebranding initiative and was responsible for the BOSTITCH pneumatics portfolio. At Amazon.com, he launched and was the General Manager of Tools & Hardware business. At Newell Brands, Rich led marketing for the LENOX and IRWIN brands as well as created the Hilmor HVACR tools brand. 

Rich holds a BA in Marketing from The University of Massachusetts, Amherst, Massachusetts.